NewCo Boulder 2015

Session Title: "It's Not The Size of Your Data, It's How You Use It!" 

Session Description: It's not hard to collect data. In fact you probably have more data than you know what to do with. Come to this session to learn how to use marketing data to make better business decisions.

Session Title: PR & Communications in the LOHAS Industry

Session Title: "Why Big Companies Love Boutique Agencies

Session Description: An interactive presentation on how small agencies and big business work together with special guest, Alex Vogenthaler of Google. 

Session Title: "The Marketing Trifecta- Creativity, Technology, & User Data"

Session Description: Rapt Media is leading the way in interactive storytelling by helping marketers create engaging online videos that infuse technology and creativity to communicate with customers.

Session Title: PR is Dead. Long Live Public Relations.

Session Description: This "PR" means "press release?" Nothing could be further from the truth. In today's world, there are conversations you start and conversations you join, and there are far more to join. Join us and learn what we mean.

Session Title: "Hiring For Keeps- Avoiding The Top 10 Mistakes When Hiring"

Session Description: Have you found that finding valuable employees is daunting and challenging in today's workplace? The hiring process can become tedious, time consuming and emotional, however preparation and introspection will help provide the foundation that creates a great organization. Kendra and her team have worked with numerous business owners helping them find great employees and build their organization for success! Kendra's valuable strategies, tips, and advice will prove that putting some work ahead of time will prove to be a sound investment for your organization. 

Session Title: "A 60 Minute Movement"

Session Description: If you want to know what we do, go to our website. If you want to see how we do it, come on in! During this session, led by flytedesk CEO Alex Kronman, we’ll leverage the NewCo community to take a message we care about from ideation to execution. By blending our Techstars-heavy process and our experience in advertising, we’ll make an ad together and push out to a college campus. There will be hard cheeses, but don’t call it slacktivism, we’ll use this to show how flytedesk can be used to engage young people in ways that have never before been possible.

Session Title: "Eventually Everything Connects"

Session Description: Hear from our senior staff about the evolution of Anthem Branding. Get a behind-the-scenes look into our agency, how we function, and the variety types of projects + clients we work with. You'll have the opportunity to have a Q+A with the creative, account, and production teams, as well as the agency principals.We like to think that we're different from other creative shops. Our full-service advertising agency capabilities are only half the story. We're also experts in the design and production of impactful promotional products and stylish consumer apparel. We can tackle any challenge from top-to-bottom branding assignments to one-off promo item production runs and we do it for all types of clients, from local startups to massive international brands.

Session Title: Content Publishers: Keeping the internet from sucking

Session Description:
Content creators are the soul of the internet.  The content they publish is what makes the internet great.  Join sovrn CEO Walter Knapp as he discusses the challenges todays publishers face - from ad blocking to content distribution - and what tools publishers need to thrive and continue to make the internet awesome.